SciFi or SyFy – A Masterclass In Dumbing Down
I have to say that this one is a doozy, a diamond triple-A example of how the tasteless marketing mavens who run our mass media can rip off their own covers, revealing their dead-eyed souls, with just a few words.
The Sci-Fi Channel, well-known cable purveyor of media SF, has decided to rebrand itself in order to – “distance the network from science fiction”, so sayeth the fatuous Tim Brooks, a TV historian (wow, what a intricate field that must be). For the full report, go here -
Then sit back and wonder and guess how much disposable income is spent by the SF fans, readers, DVD buyers etc etc, every week of every year, then ask yourself why you would attempt to rebrand a cable channel which is showing double-digit improvement in the teeth of a recession! More on that here -
There is a little-mentioned truism in media marketing which goes – ‘Nobody really knows anything’, ie nobody really knows what constitutes a hit, what clicks with the audience. So seems to me that turning the Sci Fi Channel into the Syfy Channel is just an exercise in banality by suits who know nothing but have a limitless contempt for the audience which has provided them with ratings and success. Mebbe they think that SyFy will be some corking great cash cow that will provide them with yachts and the usual high-gloss, gem-encrusted tat. To which I say, good luck with that.
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